The Benefits of Wool

BEAUTY
New Zealand wool’s superior quality enables extensive design, color and pattern flexibility, while wool’s natural ability to shrug off dirt and spring back into shape after crushing ensures long lasting good looks to complement and enhance any room setting.
EASY CARE
CLEANING
Your New Zealand wool carpet will maintain its performance and appearance with regular vacuuming and periodic professional cleaning. As dirt particles make their way in to your carpet, they are caught by the microscopic ridges that protect the outside of the wool. These ridges keep the dirt particles high on the pile where they can be easily removed by vacuuming. This natural attribute prevents dirt from becoming embedded in the carpet and contributes to wool’s long-lasting good looks.
MAINTENANCE
The best way to provide long-term maintenance for your wool carpet is with periodic professional cleaning. During professional cleaning, the wool absorbs water vapor which causes it to swell and shrug off dirt particles which are then more easily picked up during the cleaning process. Professional shampoos can also break up and remove oily deposits.
SOIL RESISTANT
Wool is naturally soil resistant because of its protective outer layer which traps dirt in the upper area of the carpet pile so that it can be easily removed by vacuuming. Wool also hides soil particles away from view, so your carpet will look cleaner for longer.
STAIN RESISTANT
88% of spills in the home are water-based. Wool is water-repellent due to a fine natural protective layer. When liquid is spilt on your wool carpet, it will form beads on the surface, allowing time for you to blot them up before they can be absorbed and cause a stain.
AGES GRACEFULLY
A New Zealand wool carpet, like a beautiful piece of wooden furniture, ages gracefully over time, making it a long-term investment. Even as the fibers begin to wear from the surface, a New Zealand wool carpet will retain its good looks.
RESILIENT
Wool is made up of millions of tiny springs, formed by the corkscrew shape of the crimp that is permanently set into the wool as it grows. Wool can withstand being stretched or compressed by as much as 30% of its length and still spring back to its original dimensions and shape. Indentations left by heavy furniture will spring back up as the fibers absorb water vapor from the air or during professional cleaning.
TOUGH
Wool is naturally tough because it has developed over thousands of years to protect sheep from all sorts of climatic and environmental conditions. Wool is so strong it is even used to make tennis balls and the filling in professional baseballs. Wool can be bent and twisted over 20,000 times without breaking or losing its shape and springiness. This means a wool carpet will retain its good looks and natural benefits, even under the most trying conditions.
TEMPERATURE SAFE
The unique natural structure of wool means that a burning ember or cigarette will not cause a wool carpet to immediately catch alight or melt. This allows time to safely retrieve the burning object before serious damage can occur. Any burning that may occur forms a cool, self-extinguishing char which is easily brushed away. A synthetic carpet can be permanently damaged by melting from exposure to flame or heat.

HEALTH
New Zealand wool is non-allergenic and its natural properties provide inherent fire resistance, air purification and moisture control, creating an exceptionally safe and healthy indoor environment.
FIRE SAFETY
Wool offers valuable insurance for your family, as it is naturally resistant to burning. Wool carpets are used in aircraft and cruise ships because wool’s high protein and moisture content make it difficult to set alight. If ignited, wool only burns weakly, limiting the spread of flame. Compared to synthetics, wool’s inherently low smoke emissions and low flame spread mean that it does not create such dangerous levels of carbon monoxide and other toxic fumes. Wool carpet self-extinguishes due to the upper pile forming a thick insulating char layer which inhibits fire. Wool does not melt which prevents the underlay contributing additional smoke, heat and toxic gases. If wool is exposed to high temperatures, it gives off a strong non-toxic odor which provides an early warning signal.
HEALTHY POSTURE
Wool carpet is slip-resistant and comfortable to walk and stand on. The texture of the wool pile produces superior surface friction, which is important to maintaining good traction and grip as you walk. Wool’s unique structure and resilience provide the support and confidence necessary to maintain balance and coordination, which are particularly important for fall prevention for toddlers and the elderly.
STATIC RESISTANT
Do you experience a small, annoying “electric shock” when opening the door to get out of your car, or when you touch the filing cabinet in your office? This is the result of the discharge of static electricity. The natural moisture in wool carpet prevents the build-up of static. With wool carpet you do not need to worry about unpleasant shocks. Wool carpets with added static resistant materials are excellent for sensitive individuals or locations housing electronic equipment such as computers.
HEALTHY POSTURE
Good posture and gait are essential to maintaining good health and physical well-being. Wool carpet provides a naturally supportive platform, whether you are walking, standing, sitting or lying down. The soft, resilient pile cushions your body as wool’s natural crimp coils and uncoils, like millions of miniature springs, in response to your movements and body weight.
SAFE FOR BABY
Wool carpet is a naturally soft and springy surface to play on and will keep your baby safe and healthy. Wool is naturally hygienic for babies to crawl and play on because wool’s outer layer makes it difficult for microbes to rest and multiply. Wool also traps bacteria and allergens, keeping them within the carpet pile and out of the air that your baby is breathing. Falls are the most common cause of non-fatal injuries for under 5-year-olds. The natural texture of wool provides extra grip so that toddlers are less likely to stumble and fall. And if they do, the soft wool will cushion their fall, which can prevent serious injury and give them the confidence and security to get up and try again.
SAFE FOR PETS
For those with pets that are older or have compromised immune systems, carpet that promotes good health is especially important. Wool is non-allergenic and does not promote the growth of bacteria, dust mites or give off harmful emissions, making it a safe and healthy choice. The natural warmth and softness of wool makes it a comfortable choice that pets of all ages can curl up and enjoy.
NATURAL FILTER
Wool acts as a natural filter, trapping particles such as dust, pollen and fungal spores, keeping them out of the breathing zone where they could cause respiratory problems. These particles are not easily dislodged from your carpet through normal use but are easily removed by vacuuming or professional cleaning. Gases produced by cooking, heating, building materials and household products all degrade air quality. Wool captures many of the common pollutant gases, neutralizing and binding them irreversibly in its structure.
HUMIDITY MODERATING
Wool’s unique structure absorbs up to 1/3 of its own weight in water vapor without feeling damp. Everyday activities such as showering, cooking or doing the laundry can cause sudden peaks of humidity in your home. Wool absorbs and stores the excess moisture, reducing condensation that can cause mold and respiratory problems. When humidity drops, moisture is diffused back into the atmosphere where it aids your skin’s hydration. Wool provides a natural moisture buffer, enhancing the comfort and well-being of your family and guests.
TEMPERATURE MODERATING
Scientific studies have identified indoor thermal comfort as a major factor in cardiovascular and respiratory problems. Thermal comfort is related to heating, temperature and perception. Wool provides natural insulation preventing heat loss and generates heat from the energy of absorbing moisture. In winter, wool feels warm and soft, promoting a feeling of coziness and comfort. In summer, wool carpets reduce heat rising through the floor and use up heat to release moisture, creating a cool touch and a comfortable environment to relax in.
LOW VOC EMISISION
Wool is a natural fiber that does not give off harmful emissions. Wool carpets are made with backing materials and adhesives that meet stringent VOC (volatile organic compound) standards. VOCs can cause eye, nose and throat irritation, and even aggravate allergies or asthma. Research shows that VOCs from carpets are only a fraction of those from other building materials. VOCs from cleaning a carpet are up to 5 times lower than cleaning a hard floor. Any odor from new wool carpets is mostly due to non-toxic latex in the backing. Keeping rooms well ventilated during installation and for a few days afterwards will dissipate any odors.
NATURAL AIR FILTER
Wool is naturally non-allergenic and does not provide nutrients for bacteria or dust mites, nor does it promote the growth of moulds. A wool carpet acts as a natural filter keeping dust and allergens out of the breathing zone so that they cannot enter or irritate the respiratory system.
NON-IRRATATING
Because most wool fibers are too long and too thick to be inhaled, wool carpet will not irritate the respiratory system or cause sneezing and other unpleasant allergic reactions. The materials used to make wool carpets are carefully selected to ensure that they present minimal health risks.
EASY TO KEEP CLEAN
Wool has outstanding easy-care properties, so regular vacuuming and periodic professional cleaning are all that is required to keep your carpet clean and healthy. The ridges formed by the overlapping layers on the surface of the wool keep dirt in the upper area of the pile where it can be easily removed by vacuuming. Wool’s natural hydroscopic properties mean that during professional cleaning, the fibers swell, shrugging off the dust and other particles so that they are more easily picked up by vacuuming. In contrast, as synthetic carpets become worn, the pile flattens and cleaning becomes more difficult.
ASTHMA SAFE
Allergens produced by dust mites can trigger asthmatic and other allergic reactions. Dust mites do not feed on wool, relying mostly on dropped skin flakes. Wool acts as a natural filter, trapping allergens in the pile, away from the breathing zone. Vacuuming controls the build-up of the mites’ food source and their allergens. Scientists have found no evidence of any increase in allergens or asthma symptoms in homes with carpets or rugs. Studies now suggest that a properly maintained wool carpet can have a beneficial effect on your health.

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