Dixie Stainmaster Pet Protect LVT

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Questions and Answers about LVT
Q. Can you provide any specifics as to what makes our PetProtect wear

layer better? This is a direct answer from our manufacture.

A. It isn’t just the wear layer itself – we (our manufacture) do manufacture our own wear layers though which ensures more consistency throughout the process, but it is the additional 2X application of our proprietary anti-scratch PetProtect Scratch Shield coating that we developed with Invista that makes this so much better. Where before, our products were made with what (at- the-time) was a superior quality Polyurethane finish with Ceramic Bead technology to enhance the scratch resistance and wear performance. Today many of our competitors still use just a regular polyurethane wear layer with UV protective coating, some even have no Polyurethane whatsoever. This new PetProtect coating contains wear resistant particles that have more hardness than aluminum oxide and more than most ceramic materials.

We have performed quite a bit of testing with this for our own data and tested against competitor products as well. We are quite certain Invista has performed even more extensive tests and are still putting together the “hard data” claims for you to be able to reference. I don’t want to step over Invista here, so I would suggest working closer with them to get this performance claim message consistent with theirs. I just think it really needs to get out there to your customers – your aesthetics and structural quality are not the only benefits the consumer is getting! 🙂 This new coating truly is a game- changer in wear performance and we are spearheading this with you!

From “insiders” observance, I want to make sure you guys put emphasis on your unique scratch resistant coating. Even though there are a few competitor products in the market with the heavy commercial 20 & 28 mil wear layer, there is no one else in the market with a finish/coating as clear (not yellowish) and durable as yours. It is significantly different and significantly better than the competition. Not only will your salespeople

benefit, but the retailers will as well (which of course means a huge value add to Mrs. Jones trying to figure out which is truly the best floor to purchase).

When you are asked, a short version answer would be:

Q. Who’s locking system we are using?

A. A combination of the Unilin on the length of the boards and, Innovation4Flooring (a Triple Lock system) on the ends. 3 out of 4 of your large salesperson samples are the same thickness and basic construction, try putting them together (even though they won’t look right but you can show the locking system. “Click-to-Lock”, is what we are officially using to describe our system.

Q. Radiant flooring on concrete. What is our stance?

A. You can use radiant heat systems that heat up to 85 degrees Fahrenheit/29 degrees Celsius.

Q. Is there a rolling load on the click?

A. We do not yet have the rolling load test results for the (DIX/MAS) specs yet. The Multilayer Association is still working on the testing criteria. The static load is: ASTM F970 STATIC LOAD, SINGLE WEIGHT RESIDUAL INDENTATION 0.002 INCH @ 250 POUNDS

Q. Are the short ends of the click beveled?

A. Yes 4-sided Micro Bevel

We are using a proprietary urethane polymer. It is formulated for easy

maintenance, slip resistance and 4 times the scratch resistance of a normal

LVT urethane surface.

Q. Do we have unique colors and grains per color in the LVT? Meaning, will the planks be a constant repeat of a few looks in a job?

A. The answer is mixing planks from different boxes to minimize the pattern repeat. During manufacturing, the products are purposely shifted before cutting from the large film to give a more random natural look. While there is not a set repeat, our products are very random.

Q. Do we do personal use discounts on the LVT for the dealer?

A. No, however stocking dealers can take advantage of our pallet pricing!

Q. My dealers are very concerned about the heat generated at all windows and sliders with no window coverings. Many brands are failing and the manufacturers are walking away because their warranties state not to put their products in areas where heat can exceed 130 – 140 degrees. Our warranty does not say a specific temperature. Will we honor a failure in front of a window?

A. No we will not honor those claims. Our products and all LVT products will be challenged when installed in these types of areas. Most dealers and sales people know this but over promise to get the sale. Excessive temperature changes in direct sunlight are problematic for all LVF products.

Here is exactly what our guidelines says:

“HPCTM floating floors should be protected from direct sunlight and not exposed to direct sunlight for extended periods of time by use of blinds, drapes or suitable window coverings or be in use in areas of large amounts of direct sunlight exposure”

Follow-up question / solution:

Since there is so much sunshine and big windows in some markets, will we allow them to glue down the perimeter on the drop lock planks?

The consensus from our vendor and others unofficially is that gluing the perimeter of the floor or traffic areas in areas without sufficient window coverings is a regular practice for many retailers and their installer and it works.

Q. What adhesives do you use for the click product (I.e) stairs?

A. Many retailers and installers will have a general purpose flooring adhesive they like to use. Click products and generally only glued when installed on stairs.

Q. What about cabinets?

A. You shouldn’t install cabinetry over our LVT

Q. Can your tiles be used in a pattern?

A. You can install the Dixie Home tiles – 12 x 36 & 18 x 36 – in a brick pattern

Q. What are the Sound ratings?

A. 6.0mm products – (0.5) IIC 56 STC 52 – 7.5mm products – (0.5) IIC 58 STC 51

All tested by Intertek with suspended ceiling and 6” concrete

Q. Cork does not stay on competitors’ products – will ours stay adhered to the back?

A. We have not had any issues with the cork on our products. We have tested all our new product innovations extensively before launching into the market. We have also heard of a competitor product having issues with the cork staying on, but have heard many more issues with the EVA foam type attached back not staying on. We did additional testing by placing the cork products in water for over 24 hours and did not see any compromise.

HEMPHILL’S RUGS & CARPETS offers LVT from Masland, Dixie, Kardean, Raskin, Drop & Done, Kolay, Metroflor, SLCC and others

Stainmaster Pet Protect LVT Vinyl Plank Floor

Of course, STAINMASTER® PetProtect™ luxury vinyl flooring is durable and easy to maintain, but this pet-friendly flooring also resists pet claw scratches, and has pet-action traction. And since it’s 100-percent waterproof, worrying about pet accidents is a thing of the past. Choose from a wide variety of styles designed to complement any décor.

Key features:

  • Pet claw-shield
  • Pet-action traction
  • 100 percent waterproof
  • Resists odors from pet accidents

Purchase at Hemphill’s Rugs & Carpets 949-722-7224

How To Evaluate Quality Carpet

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Signs of Quality
Trying to evaluate the huge amount of carpet types on the market can feel overwhelming. It is easy to be misled when comparing woven to tufted and cut-pile to loop. What you need to take into account when buying a quality carpet are the identifiable signs of quality:

Backing
While you are looking at the label, also examine the backing of the carpet. Make sure the backing has a tight weave. This ensures quality and wear.

Finishes
Stain-resistant treatments, like those from  Stainmaster, are often applied to nylon carpets to make them easier to clean. Since wool is naturally soil resistant, it does not require further treatment.

Craftsmanship
Most carpets are either woven or tufted. Weaving is the superior method as it locks each yarn into the backing, creating a highly durable carpet. Tufted carpets are less expensive because they can be made faster.

Pile Density
Density refers to the amount of pile yarn used in the carpet and the closeness of the weave. In general, the denser the pile, the better the performance. Take the sample and bend the face-pile away from you. Can you see the backing? The denser the pile, the less backing will be visible.
Face Weight
Face weight is the amount of fiber used on the surface of the carpet expressed in ounces per square yard. This should not be confused with total weight, which is the face weight plus the weight of the backing. Do not buy a carpet because it has a high face weight. Other qualities, like density, fiber, and weave are more important. Keep in mind: a lighter weight woven carpet will outperform a higher weight tufted product.

Twist
Carpet fibers are twisted together for harder wear and a defined look. The tighter the fiber twist, the longer the carpet will perform.

Stainmaster Vs. Other Carpet Stain Protection Systems

Stainmaster by Invista and 3M’s Scotchguard are two of the most popular types of stain protection applied to carpet today.  While both provide protection from spills and stains, the difference between the two products is significant.  One of the main differences being that some types of Scotchguard must be re-applied to carpet after steam cleaning while Stainmaster will remain for the carpet’s life without further applications.

When color is applied to carpet in the form of color dyes, it is absorbed into the actual carpet fibers through minuscule areas within the fibers called “dye sites.”  These dye sites are essentially microscopic areas containing positive charges which allow negatively charged acid based dyes to “stick” to the carpet fibers.  When the negatively charged dye sticks to a positively charged “dye site” the charge is neutralized which stops the fibers from accepting further dyes.  This is the process through which carpet is given its wide range of colors today.

Unfortunately, even after applying color dyes to carpet there are still “dye sites” within the carpet that have not been neutralized which allows the carpet to accept further staining.  This is how carpet becomes stained from spills.  When you spill something acidic like Gatorade onto a carpet, negatively charged acid from the drink can bond with an “open” dye site leading to a glaring stain on your nice new carpet.

This is where Invista Stainmaster comes into play.  Stainmaster is a clear coating which when applied after color dyeing, neutralizes any remaining “dye sites” within a carpet.  By neutralizing the “dye sites” further color staining is prohibited from taking place.  While not perfect as no carpet is truly stain proof, this coating greatly reduces the chance of permanent stains taking hold.

One significant benefit of having Stainmaster Stainmaster applied to your carpet is that it does not need to be re-applied after steam cleaning.  Scotchguard on the other hand is a surface treatment that does need to be re-applied occasionally after steam cleaning (some forms of Scotchguard will last 10 years before needing to be re-applied).   Scotchguard is more like car wax in that it is not a permanent application.  Like car wax, Scotchguard keeps a substance upon the surface, giving you time to remove it before it sets into a stain.

To summarize, Scotchguard is more of a surface barrier that keeps a stain from entering a carpet’s fibers.  Scotchguard must be re-applied occasionally after a carpet is steam cleaned.  Stainmaster on the other hand is a deep fiber treatment that remains with the carpet for its lifespan.  It affects the carpet at the molecular level in essence “sealing” the carpet from stains.  If you can afford it, we highly recommend that you purchase a carpet with Stainmaster.

Purchase your carpet at Hemphill’s Rugs & Carpets Orange County, CA

Luxe Magazine: Unique Avignon Wool Shag

Hemphill’s Rugs & Carpets has the widest selection of shag carpets and area rugs in Orange County. Our showroom offers standard nylon shags, custom colored nylon shags, a huge variety of standard and custom wool shags and metallic polyester shags. The products are all unique in color and texture. Some of our wool and nylon shags offer the opportunity to use multiple colors within the rug.


The photo above is from the Spring 2011 issue of Luxe Interiors + Design magazine. Hemphill’s is proud to offer the complete line of wool shag area rugs and carpet from Unique Carpets, Ltd.

Stop by and visit our showroom – you are certain to find the perfect shag rug or carpet.

HEMPHILL’S RUGS & CARPETS
230 EAST 17TH STREET
COSTA MESA, CA 92627
www.RugsAndCarpets.com

The Hot List: Need a Deal on Commerical or Home Office Carpet


Click HERE for this month’s deals on Masland contract carpet. These overstocked goods are first quality. Most often, they are products that were custom made. Masland either made too much or the color wasn’t quite correct for the end user. Prices start at just $ 1.66 SF.

Quantities and prices will vary. All goods are subject to prior sale. No reserves or holds. All sales final.

HEMPHILL’S RUGS & CARPETS
230 EAST 17TH STREET
COSTA MESA, CA 92627
www.RugsAndCarpets.com

Masland Sale: Wool & Nylon Carpet, Area Rugs, Custom Area Rugs