Dixie Stainmaster Pet Protect LVT

Dixie_LVT_P1010

Questions and Answers about LVT
Q. Can you provide any specifics as to what makes our PetProtect wear

layer better? This is a direct answer from our manufacture.

A. It isn’t just the wear layer itself – we (our manufacture) do manufacture our own wear layers though which ensures more consistency throughout the process, but it is the additional 2X application of our proprietary anti-scratch PetProtect Scratch Shield coating that we developed with Invista that makes this so much better. Where before, our products were made with what (at- the-time) was a superior quality Polyurethane finish with Ceramic Bead technology to enhance the scratch resistance and wear performance. Today many of our competitors still use just a regular polyurethane wear layer with UV protective coating, some even have no Polyurethane whatsoever. This new PetProtect coating contains wear resistant particles that have more hardness than aluminum oxide and more than most ceramic materials.

We have performed quite a bit of testing with this for our own data and tested against competitor products as well. We are quite certain Invista has performed even more extensive tests and are still putting together the “hard data” claims for you to be able to reference. I don’t want to step over Invista here, so I would suggest working closer with them to get this performance claim message consistent with theirs. I just think it really needs to get out there to your customers – your aesthetics and structural quality are not the only benefits the consumer is getting! 🙂 This new coating truly is a game- changer in wear performance and we are spearheading this with you!

From “insiders” observance, I want to make sure you guys put emphasis on your unique scratch resistant coating. Even though there are a few competitor products in the market with the heavy commercial 20 & 28 mil wear layer, there is no one else in the market with a finish/coating as clear (not yellowish) and durable as yours. It is significantly different and significantly better than the competition. Not only will your salespeople

benefit, but the retailers will as well (which of course means a huge value add to Mrs. Jones trying to figure out which is truly the best floor to purchase).

When you are asked, a short version answer would be:

Q. Who’s locking system we are using?

A. A combination of the Unilin on the length of the boards and, Innovation4Flooring (a Triple Lock system) on the ends. 3 out of 4 of your large salesperson samples are the same thickness and basic construction, try putting them together (even though they won’t look right but you can show the locking system. “Click-to-Lock”, is what we are officially using to describe our system.

Q. Radiant flooring on concrete. What is our stance?

A. You can use radiant heat systems that heat up to 85 degrees Fahrenheit/29 degrees Celsius.

Q. Is there a rolling load on the click?

A. We do not yet have the rolling load test results for the (DIX/MAS) specs yet. The Multilayer Association is still working on the testing criteria. The static load is: ASTM F970 STATIC LOAD, SINGLE WEIGHT RESIDUAL INDENTATION 0.002 INCH @ 250 POUNDS

Q. Are the short ends of the click beveled?

A. Yes 4-sided Micro Bevel

We are using a proprietary urethane polymer. It is formulated for easy

maintenance, slip resistance and 4 times the scratch resistance of a normal

LVT urethane surface.

Q. Do we have unique colors and grains per color in the LVT? Meaning, will the planks be a constant repeat of a few looks in a job?

A. The answer is mixing planks from different boxes to minimize the pattern repeat. During manufacturing, the products are purposely shifted before cutting from the large film to give a more random natural look. While there is not a set repeat, our products are very random.

Q. Do we do personal use discounts on the LVT for the dealer?

A. No, however stocking dealers can take advantage of our pallet pricing!

Q. My dealers are very concerned about the heat generated at all windows and sliders with no window coverings. Many brands are failing and the manufacturers are walking away because their warranties state not to put their products in areas where heat can exceed 130 – 140 degrees. Our warranty does not say a specific temperature. Will we honor a failure in front of a window?

A. No we will not honor those claims. Our products and all LVT products will be challenged when installed in these types of areas. Most dealers and sales people know this but over promise to get the sale. Excessive temperature changes in direct sunlight are problematic for all LVF products.

Here is exactly what our guidelines says:

“HPCTM floating floors should be protected from direct sunlight and not exposed to direct sunlight for extended periods of time by use of blinds, drapes or suitable window coverings or be in use in areas of large amounts of direct sunlight exposure”

Follow-up question / solution:

Since there is so much sunshine and big windows in some markets, will we allow them to glue down the perimeter on the drop lock planks?

The consensus from our vendor and others unofficially is that gluing the perimeter of the floor or traffic areas in areas without sufficient window coverings is a regular practice for many retailers and their installer and it works.

Q. What adhesives do you use for the click product (I.e) stairs?

A. Many retailers and installers will have a general purpose flooring adhesive they like to use. Click products and generally only glued when installed on stairs.

Q. What about cabinets?

A. You shouldn’t install cabinetry over our LVT

Q. Can your tiles be used in a pattern?

A. You can install the Dixie Home tiles – 12 x 36 & 18 x 36 – in a brick pattern

Q. What are the Sound ratings?

A. 6.0mm products – (0.5) IIC 56 STC 52 – 7.5mm products – (0.5) IIC 58 STC 51

All tested by Intertek with suspended ceiling and 6” concrete

Q. Cork does not stay on competitors’ products – will ours stay adhered to the back?

A. We have not had any issues with the cork on our products. We have tested all our new product innovations extensively before launching into the market. We have also heard of a competitor product having issues with the cork staying on, but have heard many more issues with the EVA foam type attached back not staying on. We did additional testing by placing the cork products in water for over 24 hours and did not see any compromise.

HEMPHILL’S RUGS & CARPETS offers LVT from Masland, Dixie, Kardean, Raskin, Drop & Done, Kolay, Metroflor, SLCC and others

Advertisements

Houzz Shops at Hemphill’s Rugs & Carpets

Hemphill’s Rugs & Carpets must be doing something right.  Recently a returning client who is an executive at Houzz.com purchased some Masland wool carpet for their new home in Newport Beach, CA.  We love repeat customers!  And one that is so closely tied to the industry with many contacts and resources coming back to our showroom is very appreciated.

IMG_0649.JPG

2014 Wools of New Zealand Mill Tour

It is important to get out of the showroom and do something educational.  In this case, go to north Georgia and visit some of our suppliers and the faces behind the voice on the phone (or an email).   Our travels included a visit to J Mish in Calhoun, GA.  This is a boutique mill that offers some unique products, custom offerings and great customer service.

IMG_4611 IMG_4612 IMG_4614

Just up the road from them is Southern Yarn Dyers.  This is the largest wool carpet dying facility in the United States.  Just like J Mish, it is all about customer service and quality. Two terms that our group would hear from just about every place we visited.  This plant is buzzing!  Shifts run nearly 24/7!  John Whittenburg, the owner is helpful in leading me to a place where our showroom can purchase wool serging yarn in any color that we need.

Next stop is Nourison and seeing an old friend, Don Karlin (formerly with many places including J Mish).  Don is now National Sales Manager at Nourison and is complimented by French Irishman, Gerard O’Keefe.  One thing about Nourison is that they have inventory!  Rugs, runners, broadloom and coordinating borders.  Even seasonal Christmas rugs.

IMG_4620 IMG_4622

Nourison’s warehouse is HUGE.  The first one filled up so that added a second ( above right) that is just coming online.  The photos do not begin to tell the story.  Area rug fabrication (Infinity – 50 rug sizes from broadloom carpet) is done at this facility as well with matching wool serging and runner end capping.

Dinner hosted by Nourison in a Japanese Hibachi restaurant that ran out of cold saki five minutes into our arrival brought a lot of laughs.  So did the stories related to the fear of squirrels by Wools of New Zealand UK Director, David Hammond (not related to Top Gear’s Richard Hammond).

Day 2:  A visit to the coating and backing plant in Dalton, GA.  A multi generational business run by Tom Peebles.  Global Textile services can apply 70 different types of backing to carpet, pad, etc.  The place has so many bathes of chemicals, tanks, etc. that Netflix’s  Breaking Bad comes to mind. Terry Hicks (bottom left) shows the techiniques of how the backing is “married” with the carpet.  And yes, there are different grades of latex.

IMG_4627

Our next stop was Woolshire Carpet Mills in Calhoun, GA.  Now run by second generation, Terry Green (bottom right).  These guys make high quality wool carpet that can be used in commercial and residential applications.  In the outgoing freight of the day, there was roll for Gucci headed to Malaysia and Tiffany & Company in Japan.

IMG_4631

Thank you to Terry and his wife, Carmen, for a great lunch at Dub’s High on the Hog barbeque restaurant in Calhoun.  Terry recommends the ribs.  And after having them with the brunswick stew and fried okra, I agree.   There are some great things in the South that you just cannot get in Southern California including the genuine hospitality.

Our afternoon visit to Godfrey Hirst in Adairsville, GA with John Sheffield and Laurie Bray offered a surprise.  An offer to manufacture a printed wool product exclusively for the Wools of New Zealand Showroom Partners of Excellence.  This product could be used in commercial settings.  Now we just need to have our Advisory Council come up with the final designs and colors.  We hope to have the samples available in Spring 2015.

Godfrey Hirst graciously hosted the group to a terrific dinner at the Woodlands Grill at Barnsley Resort in Adairsville, GA.   The resort itself is an amazing place with a lot of history.

Barnsley_Manor

Our final day was spent at Masland / Robertex / Carousel.  The Dixie Group recently purchased Robertex and Carousel which is based in Calhoun, GA.  This mill does much more in house compared to the boutique carpet mills.  They have their own dye house in the same facility.  In addition, there is a hand loom area in the plant devoted to making custom rugs under the Carousel brand.  It takes a weaver 6 to 9 months of training before they are 100% comfortable with the hand looming process.  We are so lucky that this type of work can still be done in the USA.  As luck would have it, one of the rugs being loomed was for one of our designer clients.  See photos below:

IMG_4638 IMG_4641 IMG_4642

Our tour of this mill included a presentation by Vicki Gilstrap, Dixie’s color professional, regarding the upcoming color trends.  Vice President, Paul Cominsky, gave the group a sneak peak at brand new product that has not even be sampled.  I have photos but cannot share them here at this time.  Nothing beats having a lunch in the carpet inspection area!

image003 IMG_4650

Conclusion:  all week long we heard our vendor partners speak about quality and customer service.  Funny.  That’s is what we tell our clients about our business and the suppliers that we work with!

 

 

 

 

Masland Contract Carpet – Organics Collection

Hemphill’s Rugs & Carpets is an Authorized Masland dealer.  Our showroom offers  the residential broadloom collection including Masland Wool.   Plus, we offer Office to Home, Brink & Campman collection, and Masland area rugs – classics, custom and more…..

Shown in this video are elements and designs from the Masland Contract Organics collection.   These are offered in both broadloom carpet and carpet tiles.  Need something custom, check out the carpet at A’s Restaurant in Newport Beach, CA.  We created a updated pattern to recreate the carpet that was installed during the days of John Wayne when the restaurant was the Arches.  (see photo below)

HEMPHILL’S RUGS & CARPETS 230 EAST 17TH STREET COSTA MESA, CA  92627  949-722-7224  www.RugsAndCarpets.com

Masland Carpet Sale Thru October 31st

The Hot List: Need a Deal on Commerical or Home Office Carpet


Click HERE for this month’s deals on Masland contract carpet. These overstocked goods are first quality. Most often, they are products that were custom made. Masland either made too much or the color wasn’t quite correct for the end user. Prices start at just $ 1.66 SF.

Quantities and prices will vary. All goods are subject to prior sale. No reserves or holds. All sales final.

HEMPHILL’S RUGS & CARPETS
230 EAST 17TH STREET
COSTA MESA, CA 92627
www.RugsAndCarpets.com

DEAL: Masland Contract Specials

Click HERE to see our Specials for FIRST QUALITY Masland contract products. Hemphill’s Rugs & Carpets will update this list on a regular basis. Just let us know how much you need, we will get you pricing. But be prepared to ORDER since these items go fast.

HEMPHILL’S RUGS & CARPETS
230 EAST 17TH STREET
COSTA MESA, CA 92627
949-722-7224
www.RugsAndCarpets.com

Offering over 70 names brands of carpet, area rugs, wood floor and specialty floorcoverings at discounted prices.

Courtesy to the trade.