Dixie Stainmaster Pet Protect LVT

Dixie_LVT_P1010

Questions and Answers about LVT
Q. Can you provide any specifics as to what makes our PetProtect wear

layer better? This is a direct answer from our manufacture.

A. It isn’t just the wear layer itself – we (our manufacture) do manufacture our own wear layers though which ensures more consistency throughout the process, but it is the additional 2X application of our proprietary anti-scratch PetProtect Scratch Shield coating that we developed with Invista that makes this so much better. Where before, our products were made with what (at- the-time) was a superior quality Polyurethane finish with Ceramic Bead technology to enhance the scratch resistance and wear performance. Today many of our competitors still use just a regular polyurethane wear layer with UV protective coating, some even have no Polyurethane whatsoever. This new PetProtect coating contains wear resistant particles that have more hardness than aluminum oxide and more than most ceramic materials.

We have performed quite a bit of testing with this for our own data and tested against competitor products as well. We are quite certain Invista has performed even more extensive tests and are still putting together the “hard data” claims for you to be able to reference. I don’t want to step over Invista here, so I would suggest working closer with them to get this performance claim message consistent with theirs. I just think it really needs to get out there to your customers – your aesthetics and structural quality are not the only benefits the consumer is getting! 🙂 This new coating truly is a game- changer in wear performance and we are spearheading this with you!

From “insiders” observance, I want to make sure you guys put emphasis on your unique scratch resistant coating. Even though there are a few competitor products in the market with the heavy commercial 20 & 28 mil wear layer, there is no one else in the market with a finish/coating as clear (not yellowish) and durable as yours. It is significantly different and significantly better than the competition. Not only will your salespeople

benefit, but the retailers will as well (which of course means a huge value add to Mrs. Jones trying to figure out which is truly the best floor to purchase).

When you are asked, a short version answer would be:

Q. Who’s locking system we are using?

A. A combination of the Unilin on the length of the boards and, Innovation4Flooring (a Triple Lock system) on the ends. 3 out of 4 of your large salesperson samples are the same thickness and basic construction, try putting them together (even though they won’t look right but you can show the locking system. “Click-to-Lock”, is what we are officially using to describe our system.

Q. Radiant flooring on concrete. What is our stance?

A. You can use radiant heat systems that heat up to 85 degrees Fahrenheit/29 degrees Celsius.

Q. Is there a rolling load on the click?

A. We do not yet have the rolling load test results for the (DIX/MAS) specs yet. The Multilayer Association is still working on the testing criteria. The static load is: ASTM F970 STATIC LOAD, SINGLE WEIGHT RESIDUAL INDENTATION 0.002 INCH @ 250 POUNDS

Q. Are the short ends of the click beveled?

A. Yes 4-sided Micro Bevel

We are using a proprietary urethane polymer. It is formulated for easy

maintenance, slip resistance and 4 times the scratch resistance of a normal

LVT urethane surface.

Q. Do we have unique colors and grains per color in the LVT? Meaning, will the planks be a constant repeat of a few looks in a job?

A. The answer is mixing planks from different boxes to minimize the pattern repeat. During manufacturing, the products are purposely shifted before cutting from the large film to give a more random natural look. While there is not a set repeat, our products are very random.

Q. Do we do personal use discounts on the LVT for the dealer?

A. No, however stocking dealers can take advantage of our pallet pricing!

Q. My dealers are very concerned about the heat generated at all windows and sliders with no window coverings. Many brands are failing and the manufacturers are walking away because their warranties state not to put their products in areas where heat can exceed 130 – 140 degrees. Our warranty does not say a specific temperature. Will we honor a failure in front of a window?

A. No we will not honor those claims. Our products and all LVT products will be challenged when installed in these types of areas. Most dealers and sales people know this but over promise to get the sale. Excessive temperature changes in direct sunlight are problematic for all LVF products.

Here is exactly what our guidelines says:

“HPCTM floating floors should be protected from direct sunlight and not exposed to direct sunlight for extended periods of time by use of blinds, drapes or suitable window coverings or be in use in areas of large amounts of direct sunlight exposure”

Follow-up question / solution:

Since there is so much sunshine and big windows in some markets, will we allow them to glue down the perimeter on the drop lock planks?

The consensus from our vendor and others unofficially is that gluing the perimeter of the floor or traffic areas in areas without sufficient window coverings is a regular practice for many retailers and their installer and it works.

Q. What adhesives do you use for the click product (I.e) stairs?

A. Many retailers and installers will have a general purpose flooring adhesive they like to use. Click products and generally only glued when installed on stairs.

Q. What about cabinets?

A. You shouldn’t install cabinetry over our LVT

Q. Can your tiles be used in a pattern?

A. You can install the Dixie Home tiles – 12 x 36 & 18 x 36 – in a brick pattern

Q. What are the Sound ratings?

A. 6.0mm products – (0.5) IIC 56 STC 52 – 7.5mm products – (0.5) IIC 58 STC 51

All tested by Intertek with suspended ceiling and 6” concrete

Q. Cork does not stay on competitors’ products – will ours stay adhered to the back?

A. We have not had any issues with the cork on our products. We have tested all our new product innovations extensively before launching into the market. We have also heard of a competitor product having issues with the cork staying on, but have heard many more issues with the EVA foam type attached back not staying on. We did additional testing by placing the cork products in water for over 24 hours and did not see any compromise.

HEMPHILL’S RUGS & CARPETS offers LVT from Masland, Dixie, Kardean, Raskin, Drop & Done, Kolay, Metroflor, SLCC and others

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About hemphillbrett
Floorcovering specialist

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