Why Wool?

Warren Tyler, a professional speaker and regular contributor to Floor Covering News, recently wrote a column about wool.

The article, entitled “The Lost Carpet Fiber” speaks about wool’s superiority as a carpet fiber. Warren shares how, as a boy, most of his friends’ homes were decorated with wool oriental design rugs. The rose wool rug in his home looked new for years.

What’s different today?

As Warren points out, the demand for carpet has dropped to 40% of the flooring market from 80% just a few years ago. “One major factor that has caused this decline is the introduction of FHA-approved carpet in new homes,” explains Warren. “A 25-ounce plush synthetic can’t look good for more than a year. Don’t believe it? According to statistics, more than 35% of new home buyers change the carpet in less than three years. Why? Synthetics don’t wear out: they ugly out.”

In the U.K. carpet still has 80% share of the flooring market and that is because wool is still the predominant fiber. When retailers sell better quality, consumers are more satisfied and when it is time to replace their flooring..they buy more wool carpet.

Warren points out that in the U.S….consumers are sick and tired of low quality carpet.

Read what Brett Hemphill, owner of Hemphill’s Rugs & Carpets had to say about purchasing quality floor covering products in the Daily Pilot in this ARTICLE

Have wool carpet and need a good maintenance kit? Consider WoolClean – available at our showroom.

Hemphill’s Rugs & Carpets
230 East 17th Street Costa Mesa, CA 92627
www.RugsAndCarpets.com

iPhone Carpet Cleaning App

Shaw Industries announces an innovative iPhone application, named Carpet Stain Center, which allows around-the-clock availability of clear, concise carpet stain removal procedures for most common household stains. The Carpet Stain Center application is a free download from the iPhone app store and is compatible with iPhone and the new iPad.

“The application creates a positive association with the Shaw brand,” said Dani Brock, Shaw’s Anso nylon marketing manager. “The real-time carpet care information demonstrates to the consumer that Shaw is a trusted source of information and there for her when she needs us the most.”

About Our Floorcovering Showroom

Hemphill's Rugs & Carpets Showroom Serving Southern California

Hemphill’s Rugs & Carpets has one of best floorcovering showrooms in the United States. The space is filled with unique products that you won’t find just anywhere. Designers, who do a lot of shopping, often mention that they have never seen a better selection of carpet and area rugs. In addition, we have made recent additions to our hardwood floor, cork, designer vinyl and unique hard surface selections. Our Torly’s leather plank floor is just one example.

Hemphill’s Rugs & Carpets is constantly adjusting the mix of products offered to our clients. We spend a lot of time and effort selecting new products, phasing out items that are out of favor or discontinued, enhancing our display options and methods and changing the appearance of the showroom. We are in a fashion business and act accordingly.

Hemphill’s Rugs & Carpets also takes careful effort to install great looking flooring on the showroom floor. We recently installed Nourison Grand Textures which is offers a great looking pattern that doesn’t show nearly as well in loose samples.

Nourison Grand Textures Horizon PT44

We also installed a section of Metroflor Hybrid plank flooring. Read more HERE

Also, we have an area where we installed seagrass over 10 years ago. It is quite a tribute to how the product feels and wears.

Another area features a great looking parquet Richard Marshall wood floor that gets better looking with age. Learn more about Richard Marshall Olde Boards HERE.

We tend to rotate unique carpet patterns such as Moda Tapestry, Fabrica Papyrus, Woolshire Abrash, Masland Avenue and more. It makes for a nice fresh showroom that our clients can enjoy and experience.

If your are in the market for floorcovering, you need to discover Hemphill’s Rugs & Carpets. The showroom is open to both the trade and public. You will see why most of our business is created by repeats and referrals.

Phone (949) 722 – 7224 Fax (949) 722 – 7004
230 East 17th Street, Costa Mesa – CA, 92627
Showroom located in Orange County, Southern California

Serving Newport Beach, Laguna Beach, Corona del Mar, Costa Mesa, Huntington Beach, Long Beach, Lake Forest, Mission Viejo, Laguna Hills, Laguna Niguel, Irvine, Tustin, Ladera Ranch, Dana Point, San Clemente, Fullerton, Santa Ana, San Juan Capistrano and more.

Fabrica Nylon & Wool Sale

The great flooring opportunities continue. This makes 5 great offers (that can be BUNDLED) available through the end of May at Hemphill’s Rugs & Carpets. Fabrica has just offered us special pricing on 20 products including new introductions and three items from their wool collection.

Fabrica Tribeca

The items offered on our SALE are: Antigua, Balance, Chelsea, Kasuri, Knob Hill, La Rochelle, Mandalay, Marrakech, Masai, Nibbana, Reflection, Silk Weave, Surge, Tribeca, Wabi and West Side. The three wool carpets are: Bardolino, Corvo and Tessere.

Hemphill’s Rugs & Carpets can fabricate any of these great products into area rugs for you too.

Fabrica Masai

Click HERE to see the other great sales and promotions including cash rebates available now.

Click HERE to see our current advertisements promoting Masland and Karastan carpets that are on SALE now

Phone (949) 722 – 7224 Fax (949) 722 – 7004
230 East 17th Street, Costa Mesa – CA, 92627
Showroom located in Orange County, Southern California

Serving Newport Beach, Laguna Beach, Corona del Mar, Costa Mesa, Huntington Beach, Long Beach, Lake Forest, Mission Viejo, Laguna Hills, Laguna Niguel, Irvine, Tustin, Ladera Ranch, Dana Point, San Clemente, Fullerton, Santa Ana, San Juan Capistrano and more.

The Importance of Fiber

Moda Argyle Stainmaster Tactesse fiber

No, we’re not talking about your diet here. Did you know that the fiber of your carpet can be just as important to your home as the actual design on it?

Each type of carpet fiber presents unique strengths for different spaces and uses. Thankfully, Hemphill’s Rugs & Carpets eliminates some of the worry by using only the finest natural and new fibers. So now that you know you’ll be taken care of, it’s time to decide which of the carpet fibers is most suitable for you.

Wool – offers an exceptionally luxurious look combined with a soft, comfortable feel. Wool wears remarkably well, ages beautifully, and is considered to be the finest yarn available. For this reason, wool is easily the first choice for the most discerning carpet buyer. The price of oil has made the price difference between wool and nylon almost insignificant in certain instances.

Nylon – is a wonderful easy-to-clean option for high-traffic areas because of its versatility and wear-resistance. Nylon comes in vibrant, lustrous colors with soft underfoot and is an excellent value. We prefer the Stainmaster nylons for color fastness, feel and stain resistance. The new Luxerell fiber is incredibly soft with no sheen.

Olefin – was originally developed for exterior use, but is now often used in Berbers. As the most moderately priced fiber, olefin does resist stains, fading and moisture, but is still not quite as resilient as nylon.

Great Savings Opportunities Available Now

SAVINGS # 1

Discover 5% Cash Back at Hemphill's Rugs & Carpets

Hemphill’s Rugs & Carpets has QUALIFIED and partnered with Discover Card to offer a 5% Bonus Cash Back incentive from April 1 through June 30. Visit our showroom for complete details.

SAVINGS # 2

Karastan Ardington Made of New Zealand Wool

Hemphill’s Rugs & Carpets has partnered with Karastan to offer up to $1000.00 Cash Back on the purchase of Karastan wool carpet INCLUDING all of the new introductions. Karastan wool carpets are luxurious, long wearing and earth friendly. Karastan is one of the few mills that offers woven back which is much more forgiving than tufted back products in that the loops will not unravel if snagged. This offer is good from April 21 through May 31.

SAVINGS # 3

Masland Venice Made of New Zealand Wool

For over 15 years, Hemphill’s Rugs & Carpets has enjoyed a very tight relationship with Masland Carpets. Our showroom was the first of select few to be accredited as a Masland Studio account. As such, we get special incentives from Masland. This Spring, we are able to offer our clients an additional 10% discount on the entire Masland Avenue and Masland Fine Wool Creations collections. In addition, all Masland products made of Stainmaster Luxerell nylon are being offered at an extra 10% savings. There will be some other items offered at attractive pricing. This offer is good from April 15 through June 1.

SAVINGS # 4

Stainmaster Promotion

Hemphill’s Rugs & Carpets has teamed up with Stainmaster to offer a special small bonus for those clients who purchase 630 SF or more of Stainmaster nylon carpet. Choose a $50 Great Performance Gift Card for AMC Theaters, Regal Entertainment or Blockbuster. Offer good from April 1 through June 30, 2010.

SAVINGS # 4

Moda Argyle with Stainmaster Tactesse

Enjoy special savings on some of Moda’s best selling Stainmaster carpet at Hemphill’s Rugs & Carpets thru June 30. Our showroom has nine great Moda carpets on SALE including the brand new product called Tapestry

These are four great reasons to shop at Hemphill’s Rugs & Carpets this Spring. You will also enjoy our wide variety of area rugs, natural fiber products and wood flooring. With over 70 name brands to choose from, you are going to find floor coverings products that will excite you. Our ability to create custom area rugs, carpets and wood floors at reasonable pricing is why we have a large designer base of clients that have shopped with us for years.

UPDATE: SAVINGS # 5 ADDED Fabrica has an offer – CLICK

Hemphill’s Rugs & Carpets serve all of Southern California including Laguna Beach, Huntington Beach, Tustin, Irvine, Long Beach, Ladera Ranch, Laguna Hills, San Clemente, San Juan Capistrano, Los Angeles, Beverly Hills, Brentwood, Santa Monica, the desert cities and more. In the meantime, please explore our extensive website at www.RugsAndCarpets.com.

Stainmaster Carpet Promotion

From April 1st through May 31st, 2010, INVISTA is running The STAINMASTER® Carpet G reat Performance Promotion. All consumers who purchase a minimum of 630 SF of STAINMASTER® carpet will receive a voucher redeemable for a $50 movie card at either AMC theaters, Regal Entertainment Group or Blockbuster video rentals.

Also, to generate excitement, there is a STAINMASTER® carpet great performance consumer sweepstakes where one lucky winner will win a great performance trip for two. Exciting destinations like London, Hawaii and the Mediterranean are all possibilities.

Hemphill’s Rugs & Carpets offers Stainmaster Carpets from Dixie Home, Ralph Lauren, Masland, Camelot and Fabrica. Also, Masland’s Spring SALE occurs during this time frame. So there is even more reason to shop and SAVE at Hemphill’s Rugs & Carpets in Costa Mesa. Visit our website http://www.RugsAndCarpets.com

Clearing the Air Regarding Carpet

Click HERE to listen about Carpet and Rug Institute regarding attending American Academy of Asthma, Allergy, and Immunology Annual Meeting in New Orleans. They had with doctors regarding carpet as it relates to asthma. VERY informative.

Dr Mitch Sauerhoff’s international literature review concludes that there are currently no scientific studies linking carpet to increased asthma and allergy symptoms.

More information can also be found HERE.

Is Wool Right For Me?

Should I consider buying wool carpets? Wool carpets are wonderful! Wool carpets have made my life miserable! This is actually one of those situations where both of these statements can be 100% true. My hope is to help you determine which one of these groups you belong too before you go through the expense of investing in wool carpet.

I have been in the floorcovering business for over 20 years and I have seen some wonderful and not so wonderful wool carpets. Wool is soft and it feels great to walk, crawl, or lay on. It feels like walking on soft hair. Wow! It is soft hair! The wool fiber consist of three main parts. The epidermis (cuticle) consisting of protective, overlapping scales on the fibers outer surface. The cortex, which composes most of the wools fiber and the center of the wool fiber is called the medulla. One of the facts that makes wool kinda scary is that it is a protein. Why could this be bad? Wool proteins can chemically bond with other proteins that can permanently attach itself to the wool fiber.

The real protein problem usually arises from our pets. Most of our pets throw up their food which is primarily a Protein base. These pet accidents can quickly turn our beloved soft haired carpet into a visual tapestry of pet throw up, urine stains and other digestive processes that I do not like to think about. Often, these stains will permanently affix themselves and become part of the wool fiber. Another source of protein comes from the food we eat. Baby food may have a high protein concentrate and if applied to your wool carpet it may become a sentimental remembrance of your child’s baby years. Wool is considered the finest carpet fiber in the world and if I did not have pets and small children I would seriously consider the expense. You also have to be very careful not to get bleach on your wool carpet. Bleach will actually cause the wool fiber to dissolve and leave you with a hole in the middle of your carpet. That being said, bleach will merely turn your nylon carpet white. Many over the counter cleaners have a small amount of bleach in them. The advantages of wool carpet include that it feels soft, holds color very well, wears well, soil resistant, cleans well and it is naturally non flammable. The wool fiber is also very elastic and it can expand 3 to 4 times its’ size. This helps the wool fiber be naturally durable.

The negative traits of wool fiber include that it is very sensitive to alkalinity (high PH soaps), costs more than synthetic fibers, costs more to clean, not resistant to Protein stains, will dissolve in bleach and can be damaged by carpet beetles and moths. Consider the pluses and minuses as they pertain to your life. If you decide to purchase the wonderful wool carpet fiber, see our special carpet cleaning care guide for wool carpets at http://www.rugsandcarpets.com/cleaning.html or CLICK HERE.

Great Values In October @ Hemphill’s Rugs & Carpets

October is a great time to get your home ready for the holidays with special sale pricing on all types of products throughout the showroom.   Brands on sale include:  Masland, Moda, Fabrica, Karastan and Merida Meridian.

MERIDA MERIDIAN: Hemphill’s is passing through a dealer “kick back” of 20% on all Merida Meridian area rugs and carpets.  This includes the wool rug collection plus the sisal, jute and abaca carpet and area rugs.

MASLAND: Special pricing on all Stainmaster Luxerell products including the new Masland Avenue Collection.   Selected Masland wool products are on sale too.

MODA: Great values on selected Moda’s patterned and cut pile Tactesse Stainmaster carpet.

FABRICA: Hemphill’s has special Value Pricing on six of Fabrica’s products.  Savings of 20% off our regular discounted price.