June 23, 2010 Leave a comment
The article, entitled “The Lost Carpet Fiber” speaks about wool’s superiority as a carpet fiber. Warren shares how, as a boy, most of his friends’ homes were decorated with wool oriental design rugs. The rose wool rug in his home looked new for years.
What’s different today?
As Warren points out, the demand for carpet has dropped to 40% of the flooring market from 80% just a few years ago. “One major factor that has caused this decline is the introduction of FHA-approved carpet in new homes,” explains Warren. “A 25-ounce plush synthetic can’t look good for more than a year. Don’t believe it? According to statistics, more than 35% of new home buyers change the carpet in less than three years. Why? Synthetics don’t wear out: they ugly out.”
In the U.K. carpet still has 80% share of the flooring market and that is because wool is still the predominant fiber. When retailers sell better quality, consumers are more satisfied and when it is time to replace their flooring..they buy more wool carpet.
Warren points out that in the U.S….consumers are sick and tired of low quality carpet.
Hemphill’s Rugs & Carpets
230 East 17th Street Costa Mesa, CA 92627