Why is Fabrica Carpet So Expensive?

Fabrica Carpet has a reputation for being the best in the business.  Fabrica is world renowned for its high end, luxury carpet.  If you must have the best, then you’ve really only got one choice in carpet.

But why is Fabrica so  expensive?  Some of their carpet is upwards of $16.00 per square foot!  Not a cheap investment by any means.

Fabrica is expensive because generally their carpet is more time consuming to manufacture.  For instance, they create their wide variety of colors through a process known as Beck Dyeing.  Unlike other carpets that are dyed relatively quickly, color is applied to Fabrica Carpet through hours of deep dye immersion.  This process allows the colors to not only be richer, but more resistant to color fading.  Their patterns are quite impressive as well.  Shown above is their new Art Deco pattern.   Below is a trellis design called Bora Bora.  The tone on tone design is created by using two different types of nylon that absorb the dye differently.

Beck Dyeing also assures that colors between dye lots are consistent.  Other dyeing processes can lead to something called dye lot variation.  A dye lot variation is when the carpet from one batch is off color by a noticeable amount.  Due to Fabrica’s intensive color dyeing process you don’t have to worry about this being an issue.  Fabrica is world famous for its extensive color palette and also offers custom colors.

Overall Fabrica’s manufacturing process is above the industry standard in virtually every way.  In addition to using premium fibers, the twist of their carpet is tighter, it is denser than normal carpet, and it includes a high quality synthetic, latex backing which resists stretching and wrinkling.  Properly installed Fabrica Carpet will not only last a long time but retain its vibrant colors much longer than normal run of the mill carpet will.

Fabrica’s formal plushes are in my opinion where the company really shines.  If you compare one of Fabrica’s plushes to a competitors product, the difference is immediately apparent.  Their plushes are very finely twisted and have a magnificently soft and smooth finish.  The finish on their carpet is so fine due to the multiple times the carpet is sheared.  This gives the carpet an elegant, smooth finish that in our opinion many other carpet manufacturer’s plushes just can’t compete with.

Being an exclusive product, you can’t find Fabrica Carpet everywhere.  Fabrica isn’t something you’ll find on sale at a cheap outlet somewhere.  Our showroom offers the entire collection of Fabrica styles as well as an experienced staff and installers.  It’s important that the carpet installers you choose are Fabrica certified as they will have been trained how to best lay seams and whatnot.

Buying Fabrica Carpet is like purchasing a luxury car.  Is it absolutely necessary?  No, but owning Fabrica will add depth and a certain special something to your house that’s almost priceless.  Not to mention the bragging rights you’ll gain when neighbors come to visit.  It’s nice to be able to say that you own carpet that is in the White House.

HEMPHILL’S RUGS & CARPETS  230 EAST 17TH STREET  COSTA MESA, CA  92627   949-722-7224    www.RugsAndCarpets.com

Why Wool?

For thousands of years, wool has been the fiber of choice in carpet and rug manufacturing. Aside from its heralded performance and unsurpassed aesthetics, 100% pure wool is an environmentally sound selection in that it is completely biodegradable and, since the earth’s natural resources are not depleted in its production, it is a rapidly renewable resource. Further, wool is referred to as a ‘bio-based’ fiber since its production is fueled by another rapidly renewable resource – grass. Most Unique products are manufactured with 100% pure wool. Wool is an ideal selection for allergy-prone individuals since allergy to wool is virtually non-existent and, when used as carpeting, wool acts as a natural air purifier by actually attracting air-borne dust particles and common pollutants where they can be harmlessly vacuumed away. Tests show wools natural air purification process can last upwards of fifteen years. Wool does not promote the growth of dust mites or bacteria and is inherently fire safe through its natural flame-retardant qualities. Wool also acts as a natural air conditioner, absorbing moisture during periods of high humidity and releasing it when the air is dry. It is also easy to maintain. Spills and soil are easily removed. Finally, Wool requires from one third to one sixth the energy to produce than comparable synthetic fibers and has an ongoing ability to save energy due to its superior insulating properties, keeping the indoor environment warm in winter and cool in summer.

Our showroom is a Premier Partner with the Wools of New Zealand and their wool Mill Partners.  Brett Hemphill is on the advisory council of the Wools of New Zealand.  This relationship and interaction with executives of these carpet mills affords first hand product knowledge, insights on future products and offer suggestions for new product introductions, color selections and more.

HEMPHILL’S RUGS & CARPETS  230 EAST 17TH STREET  COSTA MESA, CA  92627   949-722-7224   www.RugsAndCarpets.com

Casual Rug Ideas: Jaipur Diamond Wool Flatweave Rug

Casual rugs seem to be the trend over the past year to two.  Seagrass, sisal and jute rugs have been a large part of our business for years.  We have expanded on it by offering a wider selection of custom binding options and sourcing the world for great products.  While we do offer an online sisal rug fabricator, we have an even larger selection in our showroom.  It seems to change weekly too.

In additon to the natural fiber rugs, we have an item that tends to stand out from the crowd.  Our 100% wool reversible Jaipur Diamond flatweave.

These rugs are available is both standard and custom sizes.  Standard sizes include 6 x 9, 8 x 10, 9 x 12 and 10 x 14.

In addition to this collection, our showroom offers a similar product that offers 3 patterns and 20 color options.

Purchase online w/ FREE shipping at www.HemphillsRugs.com

HEMPHILL’S RUGS & CARPETS  230 EAST 17TH STREET  COSTA MESA, CA  92627   949-722-7224

Kids Personalized Custom Rugs

Hemphill’s Rugs & Carpets now offers custom personalized area rugs.  These designs can be custom colored and your child’s name can be included as well in a variety of font styles to compliment the design of the rug.  These rugs can be made to order the in size you need as well.

Design themes include sailing, safari, sports, stars, cars, equestrian, dinosaurs, zoo, space, robots, butterflies, dogs, trains and more.  Our collection also includes designs for teenage kids too – houndstooth, vines, scrolls, floral, lattice and others.

These rugs can be fabricated from Indian wool (matte), New Zealand wool (luster) and spun Bamboo (faux silk).

Our showroom offers free color renderings.  We can also create the rug online for you in just minutes.

HEMPHILL’S RUGS & CARPETS   230 EAST 17TH STREET  COSTA MESA, CA  92627  949-722-7224

The Great Indoors Closing California Stores

Another “Big Box” home furnishing store is closing.  This time it is The Great Indoors.   All of their California locations will soon be gone.  A similar story to the Home Depot Expo which exited the retail scene a few years ago.  Our showroom experienced an increase in business when Expo closed and we have already felt a positive impact since the recent announcement from The Great Indoors.

In both cases, Karastan, Masland and Fabrica seemed to be the carpet lines that Expo and The Great Indoors tended to show.  The amazing thing is that the consumer thinks that the Big Box stores offer the best prices and selection.  However, our showroom offers over 80 lines of carpet, area rugs, wood floor, premium vinyl products and more.  Our prices are competitive.   And, where we really shine is customer service.  If you read the reviews, I think you will learn what caused the demise of the home furnishing Big Box stores.  Their “rebates” and price guaranteed tended to be complicated and angered their customers.

I like the concept of the 3/50 Project which promotes the concept of purchasing from locally owned businesses.  It shows the benefits of what happens to our economy when consumers shop with local businesses.  When $100 is spent with a local business, $68 stays in the local economy versus $43 with national chains.

Need floorcovering?  Stop by our showroom.  We would love to meet you and show you all that we have to offer.  We are open to both the public and the trade.

Discover price, service & selection at:HEMPHILL’S RUGS & CARPETS  230 EAST 17TH STREET   COSTA MESA, CA  92627   949-722-722-7224

 

Coastal Living Magazine Abaca Rug February 2011

Featured in the February 2011 issue of Coastal Living magazine is a great abaca area rug that is available from Hemphill’s Rugs & Carpets.   The Abaca Collection features the Borobudur (shown), Lurik and Puti Ayu.   The rugs are self bound and can be made in any size desired.

HEMPHILL’S RUGS & CARPETS

230 EAST 17TH STREET  COSTA MESA, CA  92627  (949) 722-7224